An equal music industry

Theses for promoting equality,non-discrimination and diversityin the music sector

The bases for the theses for promoting equality and diversity in the music sector were created during Music & Media event on October 5, 2017. A working group consisting of music industry professionals has written the theses into their final form. The theses aim to advance the shared, equal future of the music industry in Finland. We invite all music professionals to sign and share the theses.

The project is coordinated by Music Finland.

Lue suomeksi täältä

We undertake to our best ability to comply with the following operating principles intended to promote equality, non-discrimination and diversity in the music sector.


Our organisation undertakes to draw up or update an equality and non-discrimination plan and to apply it in practice.

Act on Equality between Women and Men, Non-discrimination Act, and background information for equality and non-discrimination planning:

Act on Equality between Women and Men

The objectives of this Act are to prevent discrimination based on gender, to promote equality between women and men, and thus to improve the status of women, particularly in working life. Furthermore, it is the objective of this Act to prevent discrimination based on gender identity or gender expression. (Act on Equality between Women and Men, 1987; last revised 2015)

Preliminary study on gender equality in the music sector, commissioned by Music Finland (in Finnish)

Non-discrimination Act

The purpose of this Act is to promote equality and prevent discrimination as well as to enhance the protection provided by law to those who have been discriminated against. […] No one may be discriminated against on the basis of age, origin, nationality, language, religion, belief, opinion, political activity, trade union activity, family relationships, state of health, disability, sexual orientation or other personal characteristics. (Non-discrimination Act, 2015)

Guidelines and examples for non-discrimination planning (in Finnish):

Guide to non-discrimination planning (in Finnish)


We undertake to promote equality and non-discrimination proactively in our communications.

Examples and suggestion for action:

  • Highlight diverse persons and stories in the music sector.
  • Acknowledge the diversity of individuals working with music in our written, oral and visual communications.
  • Avoid labels that foster inequality. Do not use prefixes or qualifiers that refer to gender, origin, age or other personal characteristics, and do not refer to such characteristics if not necessary and strictly relevant to the matter at hand.


We undertake to observe the principles of equality and non-discrimination in recruitment and hiring, and to guarantee everyone a safe and non-discriminating workplace environment. 

Examples and suggestions for action:

  • We guarantee all our employees a safe workplace environment and take immediate action if any discrimination, sexual harassment or workplace bullying occurs.
  • Our recruitment ads are public and open to everyone.
  • We always consider on a job-by-job basis whether the person hired needs to have fluent Finnish; if not, we will publish the recruitment ads also in English and/or in other languages.
  • Principally, we pay employees the same pay for the same work. Pay may depend on the employee’s experience and responsibilities and educational attainment, but pay may not be influenced by the employee’s gender, age, origin, nationality, native language, religion, beliefs, opinions, political activity, trade union activity, family relationships, state of health, disability, sexual orientation or any other personal characteristics.
  • We support our employees in their various life situations and are flexible with regard to personal decisions such as the taking of family leave.
  • We encourage our employees to pursue career advancement equally and fairly, irrespective of their gender, age or background.
  • We highlight the values of our organisation in our recruitment communications.


Our aim is to achieve equality, non-discrimination and diversity also in the administration and management of our organisation. 

Examples and suggestions for action:

  • Our aim is for our management group and board of directors to reflect the diversity of our clientele in the music sector.
  • Our aim is that our management group and board of directors will in the future have a maximum of 60% members of the same gender.
  • We encourage and appoint persons of diverse gender, age and background to positions with responsibility for artistic decision-making. 


We embrace diversity in our artistic decision-making.  

Examples and suggestions for action:

  • We do not impose unnecessary age limits on programme applications, training, coaching or competitions.
  • We take gender equality into account in selecting performers and repertoire.
  • We encourage representatives of minorities to apply for diverse positions and to engage in a wide variety of artistic expression in the music sector.


Children and adolescents have the right to choose their musical path without prejudice and irrespective of their background and gender. By our own actions and examples, we can encourage them to make bold and independent choices.


Sign the theses via this Surveypal link.
  • ADAL Music & Productions
  • Alba Records
  • All Day
  • Alt Agency & Management
  • Annamaija Music Company
  • Artlab Studio
  • Aurinko – música de Latinoamérica ry
  • Aux ry
  • Avanti! Kamariorkesteri
  • AV Pro Oy
  • Backfront Music
  • BarokkiKuopio-festivaali
  • Bar Kuka
  • Bassoradio
  • Compañía Kaari & Roni Martin
  • Creative Nordic Oy
  • Daatso Oy
  • Dex Viihde Oy
  • DUNK – De Ungas Musikförbund i Svenskfinland
  • Dynamo-klubi
  • Etno-Espa-festivaali
  • Fazer Konserttitoimisto Oy
  • Fennica Gehrman Oy
  • Oy Fg-Naxos Ab
  • Finland Festivals
  • Flame Jazz
  • Flow Festival
  • FMQ
  • Freelancemuusikot ry
  • Fullsteam Agency Oy
  • Fullsteam Management Oy
  • Funky Amigos ry
  • G Livelab Tampere
  • Glomama Music Oy
  • Gramex ry
  • Grey Beard Oy
  • Haapavesi Folk Music Festival
  • Helsingin Jazz-utopia ry
  • Helsingin juhlaviikot
  • Helsinki Jazz ry
  • House of Olaf
  • Hög Oy
  • ILMIÖ-festivaali
  • IndieCo ry
  • Is This Art!
  • Isolla Music Oy
  • Jazz Jkl ry
  • Jazzkerho-76 ry
  • Joensuun Popmuusikot ry
  • Jouluradio
  • Järvenpään Blues-Jazz Diggarit ry
  • Kaiku Entertainment Oy
  • Kainuun Kansanmusiikkiyhdistys ry
  • Kantele Vilmatar
  • Kansanmusiikin ja Kansantanssin Edistämiskeskus
  • Kardemimmit Oy
  • Kaustinen Folk Music Festival
  • Klustermus ry
  • Koko Jazz Club
  • Konkurssi Records & Konkurssi Publishing
  • Konserttikeskus
  • Korjaamo Group Oy
  • Kroma Productions Oy
  • Kuhmo-talo
  • Kulttuuriyhdistys Café Barock ry
  • Kulttuuriyhdistys Ensemble Nylandia ry
  • Kulttuuriyhdistys Valsa ry
  • Lastenmusiikkiorkesteri Loiskis ry
  • Lippupiste Oy
  • Live Nation Finland Oy
  • LiveFIN ry
  • Livelaboratorio Oy
  • Logomo Oy
  • LPRHC Fest
  • Maailman musiikin keskus – Global Music Centre
  • MagnumLive Oy
  • Manage Me Oy
  • MARS-festivaali
  • Meidän Festivaali
  • Music Finland ry
  • Musiikin edistämissäätiö MES
  • Musiikki & Media
  • Musiikkituottajat – IFPI Finland ry 
  • Musiikkiyhdistys pro Sommelo ry
  • Musik & Talang
  • Mäntän Musiikkijuhlat
  • New Beat Oy
  • Nälkä.fi
  • Ondine Oy
  • Osuuskunta No Problem! Music
  • Outsider Art Festival
  • Pakara Records
  • Piikkikasvi Agency Oy
  • Porvoo Jazz Festival ry
  • PME Records
  • Poptori Oy
  • Profest Oy
  • Pyhtään kulttuuritalo Oy
  • Radio Helsinki
  • Rap SM Freestyle Battle
  • Rockadillo Records
  • Rokata Oy
  • Rondo Classic
  • Runolaulu-Akatemia
  • Rytmi-instituutti
  • Sakara Records
  • SaloJazz ry
  • SatnaMusic
  • Seinäjoki Festivals Oy
  • Selmu ry
  • Sledgehammer Ky
  • Sony Music Entertainment Finland Oy
  • Sublime Music Agency Oy
  • Suomen Jazzliitto ry
  • Suomen Kansanmusiikkiliitto ry
  • Suomen Laulajain ja Soittajain Liitto  Sulasol ry
  • Suomen Musiikintekijät ry
  • Suomen Musiikkikustantajat ry
  • Suomen Musiikkineuvosto
  • Suomen musiikkioppilaitosten liitto
  • Suomen Muusikkojen liitto ry
  • Suomen Puhallinorkesteriliitto ry
  • Suomen Sinfoniaorkesterit ry
  • Suomen Säveltäjät ry
  • Suomen vanhan musiikin liitto ry
  • Oy Svart Musik Ab
  • Tampere-talo Oy
  • Tampereen Kulttuurikamari Oy
  • Tavastia-klubi
  • Telmu ry
  • Teosto ry
  • The Movement ry
  • TMH Productions Oy
  • Tiketti Oy
  • Triplefist Music Oy
  • Tuska Festival
  • UMO-säätiö
  • Universal Music Oy
  • Validi Karkia -klubi
  • Vantaan Festivaalit Oy
  • Varsinais-Suomen bändiyhdistys ry
  • Vastavirta-klubi
  • Verkatehdas Oy
  • VILD Music
  • Warner Music Finland Oy
  • Warner/Chappell Music Finland
  • We Jazz Oy
  • YleX
  • Zen Master Publishing Oy

More info

Music Finland

+358 (0)50 347 7549

English translation: Jaakko Mäntyjärvi